If computer and consumer electronics technology is so entrenched in a man’s world, why do we have to get clearance before we make a PC/CE purchase for home? Yes we can buy the device without asking or discussing our decision but we do like our limbs and associated parts. Don’t jerk us around…we aren’t alone!!!
According to a Pew Research study 43 percent of the women in the U.S. call the shots. A male/female study by Synovate turned up the fact that 60 percent of women in 12 countries felt they were more financially responsible. Only 40 percent of the men agreed but then they haven’t answered any other surveys. Some executives have long understood the importance of the woman in the buying decision. After all most men are “a little slow,” not stupid!
“Those of you lucky enough to have your lives, take them with you. However, leave the limbs you’ve lost. They belong to me now.”
– The Bride, Kill Bill: Vol. 1 – Miramax (2003)
In our household she repeated O-Ren Ishii’s statement right after she took Tanaka out, “So you all will know the seriousness of my warning, I shall say this in English.”
So…we know she is the:
- Community volunteer
- Sex goddess (she’s looking over our shoulder right now so…)
- Chief memory office (we’ll explore this area later)
According to research conducted by Ask Patty! (popular female website/blog) and Maria Bailey (head of BSM Media and author of Mom 3.0) women account for 85% of all consumer purchases. They spend about $5 trillion annually – over half the U.S. GDP. They purchase:
- 91% of new homes
- 55% of PCs
- 92% of vacations
- 80% of healthcare
- 65% of new cards
- 89% of bank accounts
- 93% of food
- 93% of pharmaceuticals
Marketing guys really aren’t slow in this industry. While Apple has perhaps turned appealing to female prospects into a science, the rest of us got the message. When marketing execs were asked about their most important demographics, women were way up the list for us.
She’s Important – Companies have come to realize that across the board the female of the species is a pivotal decision maker when it comes to buying products in nearly every market segment. Young or old she doesn’t make all the decisions…just the ones that count. Source – Anderson Analytics
As we learned from Sofia Fatale, guessing wasn’t necessary because, “She informed me. She said that I could keep my wicked life for two reasons. The first is information.” Around the globe females have surpassed men in their online activities.
Greater Potential – When we move beyond email and testosterone games, women more frequently turn to the Internet for information, ideas and assistance. Source — eMarketer