I have been a DirecTV customer since 1997, shortly after they rolled out the service, and have remained loyal and dealt with many of their growing pains. I recently decided to drop DirecTV after 15 years for several reasons.
When DirecTV was new, they would bend over backwards to help their customers, and always spearheaded the rights of the consumer above anything else. They were able to get laws passed that made it illegal to deny any consumer the right to put up a satellite dish on their house or apartment building.
They also lobbied for the right of consumers to receive programming from networks, and I was involved in several letter-writing campaigns begging for the right to watch national network feeds rather than local channels that DirecTV couldn’t carry at the time. It was a fight that the new provider couldn’t win, and in response spent millions of dollars to launch new satellites to carry local feeds in every major U.S. city so that customers had a real choice in their programming.