Use Images and Graphics to Promote Your Site

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Intro

Images, graphics and thumbnails play an important role in the overall look and feel of your website. They can greatly improve the usefulness of your site; making it more user-friendly and easier to navigate. More importantly, the visual images on your site can be optimized to improve your search engine rankings.

Despite their importance, many webmasters ignore images or graphics when it comes to optimizing their web pages. Don’t make the same mistake.

There are some simple rules to follow when using SEO with your onsite graphics. Here are a few tips:

First, you must know exactly what an ‘Alt Image Tag’ is in order to optimize for the search engines. You must also realize search engine robots can’t see your images, they can only read text – the text in your Alt Image Tags. So you have to construct your Alt Image Tags with this factor in mind and feed these robots with your popular keywords. Search engine robots usually spider popular sites every day or so.

What is an Alt Image Tag?

Every image, graphic or thumbnail on your site will have html code similar to this:

Your Alt Image Tag will be:

alt=”Your Keyword Image”

Always include an Alt Image Tag description for all your images, graphics and thumbnails. This includes all headers, background images and even thumbnails of other sites, if you use them. Keep your descriptions of the images short and related to the image itself. It would be a good idea to end each description with the word photo, image or graphic.


Many marketers like to include their main keyword or keyword phrase they are targeting in the Alt Image Tag. They also place this keyword phrase in the text on their page, in the title tag, meta description and many alert marketers also place their keyword phrase in the URL of that page. You should also include your keyword phrase in the last 25 words on the same page.

Feed the spiders but be careful!

DON’T repeat the same keyword or keyword phrase numerous time on your page in the image tags – this may be seen as keyword spamming by the robots.

Using plurals and variations of your keyword is fine, such as: faxing service, fax services, efax services.

Many marketers also use misspelled keywords in the Alt Image Tag as it can only be seen when the image is scrolled over. Spiders can’t spell but they will index these misspelled keywords and bring in extra traffic!