London, UK – 20th April 2012 – Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI) today announced that PROTOTYPE 2®, the sequel to Radical Entertainment’s original best-selling game of 2009, will be launched in the UK with the world’s first ever over-18 live outdoor advertisement.
At an iconic west London location at 9:00 p.m. (BST) on Sunday 22nd April, the live ad will feature actors playing the parts of PROTOTYPE 2’s new protagonist Sgt. James Heller and his nemesis Alex Mercer, as well as Blackwatch military and the disease-ridden Infected.
Recreating action from the game, including a gruesome and bloody confrontation between the Heller and Mercer, the content has been recommended as only suitable for those over the age of 18 due its explicit nature, with an agreement to perform it post-watershed in order to avoid a younger audience.
“Due to the nature of PROTOTYPE 2’s content, the game has been rated by the BBFC and PEGI as certificate 18. This live action advertisement reflects the game in its hard-hitting, fantasy nature and whilst we’re excited to bring this new game to our legions of fans, it would be inappropriate for under 18s to view it” commented David Tyler, Activision’s Minneapolis Business Unit EU General Manager.
The five minute long experience will be streamed live on the PROTOTYPE 2’s official Facebook page at www.facebook.com/prototype for those of age unable to experience the action live, offering fans around the world a chance to watch the production unfold.
As the PROTOTYPE 2 live ad reaches its crescendo, fans will have the opportunity to vote for one of two endings via the PROTOTYPE 2 Facebook page from 20th April. The ending that receives the most votes will feature as part of the grand finale of the advertisement.
To watch the PROTOTYPE 2 live ad stream and vote on the ending, head over to www.facebook.com/prototype. While there, be sure to join the PROTOTYPE Army – a community of over 453,000 (and growing) fans that receive constant updates from the team at Radical. To find out more about PROTOTYPE 2, follow us on Twitter at www.twitter.com/radical_ent and check out the game’s official Web site at www.prototypegame.com for the latest trailers, screenshots, special promotions and more!
About PROTOTYPE 2
The sequel to Radical Entertainment’s best-selling open-world action game of 2009, PROTOTYPE 2 takes the unsurpassed carnage of the original PROTOTYPE and continues the experience of becoming the ultimate shape-shifting weapon. As the game’s all-new infected protagonist, Sgt. James Heller, players will cut a bloody swathe through the post-viral wastelands of New York Zero with unparalleled locomotion, building up a vast genetic arsenal of deadly, biological weapons and abilities as they hunt, kill and consume their way toward the ultimate goal — to kill…Alex…Mercer.
PROTOTYPE 2 will be available for the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system on 24th April 2012, and for Windows® PC on 24th July 2012.