Programming iOS 4 Book

xcode

Fundamentals of iPhone, iPad, and iPod touch Development

By: Matt Neuburg
HIGHLIGHT
The complete reference for anyone who wants to write an iPad or iPhone app.
Why to buy: The complete reference for anyone who wants to write an iPad or iPhone app.

KEY SELLING POINTS
Takes a full, rigorous approach, documenting the facts and teaching the key concepts iPhone and iPad programmers need to know

Satisfies a broad audience, from people who are getting started on up to experienced iPhone programmers who need a comprehensive reference

Covers both the iPhone and iPad platforms, supporting Apple’s recommended “universal app” approach

AUDIENCE
iPhone, iPod touch, and iPad developers

ABOUT THE TECHNOLOGY
The iPhone book market is hot, having generated over $5 million in sales revenue in 2009. O’Reilly books command 34% of the iPhone consumer book segment, led by David Pogue’s popular “iPhone: The Missing Manual, Third Edition” (9780596804299).

RELATED O’REILLY MEDIA TITLES
9780596806439 Learning iPhone Programming
9780596809775 iPhone App Development: The Missing Manual
9781449387822 Head First iPhone and iPad Development, 2E


COMPETING TITLES
iPhone Developer’s Cookbook: Building Applications with the iPhone 3.0 SDK (2nd Edition), Erica Sadun, 978-0321659576, $44.99, December 2009, Addison-Wesley Professional

Beginning iPhone 3 Development: Exploring the iPhone SDK, Jeff LaMarche and David Mark, 978-1430224594, $39.99, July 2009, Apress

ABOUT THE AUTHOR
Matt Neuburg has a PhD in Classics and has taught at many universities and colleges. He has been programming computers since 1968. He has written applications for Mac OS X and iOS, is a former editor of MacTech Magazine, and is a long-standing contributing editor
for TidBITS. His previous O’Reilly books are Frontier: The Definitive Guide, REALbasic: The Definitive Guide, and AppleScript: The Definitive Guide. He makes a living writing books, articles, and software documentation, as well as by programming, consulting, and training.