Panasonic ‘Epic Shots’ Campaign


The Campaign

With the arrival of the new LUMIX G3, Panasonic are launching a campaign entitled ‘Small Camera, Epic Shots’ which enlists the talents of 2 UK professional photographers. The established David Eustace ventures to picturesque Yosemite, California, while break through urban photographer Will Cooper-Mitchell explores the bustling New York City to find out for themselves how the camera performs. Taking us on a journey of discovery using reportage style photography, David and Will demonstrate the diversity of the camera in 2 very different and visually stimulating environments.


Small, lightweight and with outstanding image quality, the LUMIX G3compact system camera is designed to go anywhere you do. A new 16.0-megapixel sensor and light-speed autofocus gives you the exceptional image quality that was once restricted to large, heavy DSLR cameras. The intuitive automatic shooting modes and full range of advanced features, combined with high-resolution free-angle LCD touch screen or Electronic View Finder, mean you get the picture you want, how you want.

With the LUMIX G3, there really is no limit to your creativity.

“Our consumers are passionate about photography, this is their hobby and creative outlet and what this campaign is designed to do is inspire them to get out there and take amazing shots’’ David Bonney, Advertising Manager at Panasonic UK.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 8.69 trillion yen (€79 billion) for the year ended March 31, 2011. The company’s shares are listed on theTokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company’s website at