LAS VEGAS, Nevada (January 8, 2013) – Innovation is a staple of the Consumer Electronics Show. Every year thousands of companies flock to Las Vegas in January to share their newest devices and products with an exciting conglomerate of people ranging from the professional media to electronics junkies. Over the last few years, there has been a noticeable trend: technological innovations coming out of Africa.
It is no secret that Africa is well on its way to becoming the second largest manufacturing continent after Asia. With Africa the fastest growing market for mobile phones – nearly 735 million having been projected to be in the hands of Africans by the end of 2012 – technology entrepreneurs are starting to take notice of the tremendous potential Africa has to offer.
Limitless Electronics, run by Cameroonian Tony Smith, has taken hold of the consumer electronics industry in Africa. With the successful release of the Limitless Mind tablet across western and southern Africa, the company now has its sights set on the global market with ambitious plans not only for tablets, but all types of high-end luxury devices and electronics.
The newest product line-up at Limitless includes the Re|act and Fleet brands of connected smartphones, slates and smart TVs.
The Re|act brand embodies professionalism and beauty – a pair of qualities that together are an aesthetic treat in the electronics world. Re|act phones and tablets have high-end finishes and are ideally suited to fit in purses and suit pockets. They are lightweight in design yet a heavyweight in technological innovation. Each phone and tablet is powerful enough to meet any and all work needs, from emails to documents, presentations, and beyond. Re|act phones, tablets, and TVs are also designed for fun and typically include choice entertainment apps such as Grooveshark and Crackles.
The Fleet brand devices are designed for advanced durability to provide long lasting and reliable performance in all types of conditions. Many Fleet devices are outfitted with technology and hardware that offer military-grade protection against exposure to water, wind, dust, shock, and more.
Limitless is also a company passionately striving for new ways to engage with customers. An exciting example currently in development is the launch of a program where customers have the opportunity to custom-select both their hardware components and the operating systems to run on the hardware. This unique option counters the current market practice of devices virtually becoming synonymous with the operating systems they run. The technological team at Limitless, however, believes in giving the customer what they want. If a customer selects a tablet style and prefers it to run on a specific operating system, Limitless will make it happen. Limitless is effectively debundling the tablet and phone market, allowing innovators like Ubuntu and Android to compete more directly for customers’ business.
For Limitless, innovation does not stop there. The company is additionally working to establish the first large-scale electronics manufacturing operation in Africa. Limitless has already incorporated hybrid manufacturing into its operations. In response to a need for suitable manufacturing locations, hybrid manufacturing was created to allow the manufacturing and assembly of components and devices with fewer people and less space than a standard factory. It is this process by which Limitless produces its products with quality and efficiency.