GamersGate Selects Blind Ferret Media as Online Advertising Sales Partner


MONTREAL – June 30, 2011

Blind Ferret Media (, a leading ad sales company, today announced it has entered into an exclusive agreement with GamersGate AB (, the premier digital distribution service for PC games, Mac games and electronic guides. Blind Ferret will exclusively represent and supply advertising placements for GamersGate AB’s recently announced FreeGames service in North America.

FreeGames, a free-to-play ad supported platform for PC games, allows users to play and enjoy PC titles free-of-charge after watching a short advertisement at the launch of the game. Gamers will be able to have up to five games available for free on their account at any time with the capability to swap them out. FreeGames ( is currently in Beta, and officially launches on September 1.

“With the ad-supported model becoming more and more popular in the music and film industry, FreeGames will be the prime location for targeting the world’s growing population of gamers” says Theodore Bergquist, CEO at GamersGate. “I’m thrilled to be working with Blind Ferret, who are well acquainted with the desirable gamer demographic.”

Blind Ferret Media will offer a number of advertising opportunities on FreeGames, such as Rich Media banners, Downloader/Install Ads, Pre-Game Video Ads and Branded Game Slots. “We’re really excited to have this opportunity to work with GamersGate and their FreeGames service,” says Randy Waxman, President and CEO of Blind Ferret. “It’s an innovative offering that will change how gamers access their games, and how advertisers reach them.”

Gamers who are interested are welcome to sign up to the beta at

About GamersGate

GamersGate is the leading digital distribution platform for PC and Mac games creating easily accessible gaming experiences for gamers worldwide – anytime, anywhere. Offering a “client-free” experience that eliminates the need for a bulky client interface, gamers anywhere can now access their games without any third party involvement. With the largest catalogue of games available for download on the web, GamersGate offers a strong selection of AAA publishers (including EA, Ubisoft, THQ, Sega and more) and a dynamic variety of niche and indie publishers. GamersGate continues to redefine the download industry with the recent introduction of its FreeGames service. For additional information, please visit

About Blind Ferret Media

A division of Blind Ferret Entertainment, Blind Ferret Media is an innovative Ad Sales company specializing in the Gaming and Entertainment industries. Blind Ferret Media offers advertisers unparalleled access to sought-after audiences. Launched in 2005, Blind Ferret Media’s network reaches out to over 65 million consumers each month. Based, in Montreal, Canada, Blind Ferret Media works with publishers and advertisers in the U.S., Canada, Europe and worldwide. For more information, visit