Effectiveness of models

It’s not that the models arent’ effective… they are very effective at bringing in new traffic. I’ve heard some complaints about using them… that it cheapens OCMS, like we’re somehow less legitimate or a “joke”.  I don’t understand why some people react this way, but a few affiliates have suggested that they may not want to associate with us. As far as I know, this is not the popular opinion

I understand that dramatic change is going to upset some people. Since I’m in the beginning of these changes it’s too early to tell if I’m really on the right track. Should I not care about the people who complain?  It is my firm belief that “walking to a beat of a different drummer” will bring us success.

Traffic aside, some vendors and affiliates may not want to advertise with us because of this new direction. Some vendors will not return my calls. A few brave peers have stood up and told me their opinion, and I respect them. I’m trying to find out if this is the general opinion, or the opinion of the few.


Like it or hate it, no other computer hobby site is doing what we’re doing. Are these complainers being “player haters” or do they have a point?

If the models are being too overused, perhaps using them where appropriate… like demoing T-shirts or portraying a visual concept? Should there be more product than model? I feel the photography is professionally and tastefully done. They’re not scantily clad or anything…

Those that have problems with the models… I must as you, WHY?

Regardless if anyone agrees with our politics, they will not be able to deny the growth we are achieving. Everyone with great success has a story about when they were starting out and people told them they were doing things the wrong way. We are definately doing things differently, which is what sets us apart.

The big question I’m trying to answer is will these changes give us a black eye in the industry?

Alan is a web architect, stand-up comedian, and your friendly neighborhood Grammar Nazi. You can stalk him on the Interwebs via Google+, Facebook and follow his ass on Twitter @ocmodshop.