Choosing Keywords for your Blog

keywords

Intro

These days, our needs for knowledge, information, everyday  necessities and novelty materials can be found just with one  single click on an internet website. It’s no surprise that  people prefer to surf the WWW rather than go to a library or  shopping center to look for or buy what they want. More and more  people use search engines like google to help them go directly  to the website that contains what they need.

This trend sparked a revolution in internet marketing  strategies. Web masters of vendor sites compete with each other  to place their websites in the top 10 search results of a user’s  searches. Various software utilities were created to boost the  chances of high SE rankings. Some of these utilities even  manage to cheat a high ranking out of a search engine even when  the website itself contains nothing of interest to the user.

As more and more web masters arm themselves with rank boosting  software, the effectiveness of their efforts begins to plummet so  much so that they find themselves back to where they started. A  new avenue for increasing their rankings became necessary.  One of these ideas is the saturation of keywords on a single  article. The entire philosophy of keywords hinged on their  relevance. In searching for a Ford truck, what search strings  would the customer use? How many of those search strings will  match the keywords? The more a search string matches your site  or article’s keywords, the higher you place on a search engine  result page. Keywords have gotten to be such a major concern  that private enterprises which offer search engine optimization  (SEO) services are now making a killing in the internet economy.

The first result that comes out of a search engine is usually  the website that contains the most similar number of keywords in  the exact same order as the search. For instance, if I used “DIY  Wi-Fi antenna” for my search string, the search engine will look  for the exact same words and word placement. Now, if I type the  word “ask” and perform my search using google, the common result  would be ask.com. Notice how the search engine immediately went  for the website with the domain name (ask.com) that matched my  query. On the other hand, if I type “asked”, google still comes  out with the ask.com webpage as its top search result. It’s all  about relevance.


To be able to fully utilize your website’s potential as a top  search result item, you need to orient your website towards the  product or idea you want to promote. If you cannot have the .com  name, you can rely on keyword optimization to help you with your  search engine rankings.

You do not need to consult a private enterprise to tell you  which keywords to use. All you have to do is think about your  product or idea and think of how you would look for it in the  internet using a search engine.

Keywords will not work for you if you keep them generic. Most  customers log onto the internet already knowing what they need  or want. Remember, these shoppers can’t hold or examine the  merchandise so they want to find out about them fist hand before  they actually buy. When they do decide to buy, they have a  specific idea in mind. They will use this idea as their search  string in search engines. Ergo, if you have multiple products,  you need to be able to generate a fair amount of literature  containing relevant keywords for each of your merchandise. If  you choose to limit your business to a certain area, be sure to  include the name of your chosen location into your keyword base.

You also need to take care of the literature or articles  you produce for your business. Make sure that they contain the  necessary keyword count. Do not sacrifice the quality of your  articles for the sake of keywords. Always present a detailed,  literate and informative article.

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