These days, our needs for knowledge, information, everyday necessities and novelty materials can be found just with one single click on an internet website. It’s no surprise that people prefer to surf the WWW rather than go to a library or shopping center to look for or buy what they want. More and more people use search engines like google to help them go directly to the website that contains what they need.
This trend sparked a revolution in internet marketing strategies. Web masters of vendor sites compete with each other to place their websites in the top 10 search results of a user’s searches. Various software utilities were created to boost the chances of high SE rankings. Some of these utilities even manage to cheat a high ranking out of a search engine even when the website itself contains nothing of interest to the user.
As more and more web masters arm themselves with rank boosting software, the effectiveness of their efforts begins to plummet so much so that they find themselves back to where they started. A new avenue for increasing their rankings became necessary. One of these ideas is the saturation of keywords on a single article. The entire philosophy of keywords hinged on their relevance. In searching for a Ford truck, what search strings would the customer use? How many of those search strings will match the keywords? The more a search string matches your site or article’s keywords, the higher you place on a search engine result page. Keywords have gotten to be such a major concern that private enterprises which offer search engine optimization (SEO) services are now making a killing in the internet economy.
The first result that comes out of a search engine is usually the website that contains the most similar number of keywords in the exact same order as the search. For instance, if I used “DIY Wi-Fi antenna” for my search string, the search engine will look for the exact same words and word placement. Now, if I type the word “ask” and perform my search using google, the common result would be ask.com. Notice how the search engine immediately went for the website with the domain name (ask.com) that matched my query. On the other hand, if I type “asked”, google still comes out with the ask.com webpage as its top search result. It’s all about relevance.
To be able to fully utilize your website’s potential as a top search result item, you need to orient your website towards the product or idea you want to promote. If you cannot have the .com name, you can rely on keyword optimization to help you with your search engine rankings.
You do not need to consult a private enterprise to tell you which keywords to use. All you have to do is think about your product or idea and think of how you would look for it in the internet using a search engine.
Keywords will not work for you if you keep them generic. Most customers log onto the internet already knowing what they need or want. Remember, these shoppers can’t hold or examine the merchandise so they want to find out about them fist hand before they actually buy. When they do decide to buy, they have a specific idea in mind. They will use this idea as their search string in search engines. Ergo, if you have multiple products, you need to be able to generate a fair amount of literature containing relevant keywords for each of your merchandise. If you choose to limit your business to a certain area, be sure to include the name of your chosen location into your keyword base.
You also need to take care of the literature or articles you produce for your business. Make sure that they contain the necessary keyword count. Do not sacrifice the quality of your articles for the sake of keywords. Always present a detailed, literate and informative article.