New York, NY – June 9, 2010– 2K announced today its star-studded E3 2010 lineup that includes premier high-quality games for gamers of all tastes and ages. The full scope of 2K’s experience will be on display* in the South Hall at Booth 2823, as the sequels to some of gaming’s biggest franchises will make an appearance alongside the debut of new and exciting additions to their portfolio, creating 2K’s biggest E3 showing ever.
“By delivering only the hot list-dominating games that we want to play, 2K will take on E3 2010 with its strongest lineup to date across all of its divisions,” said Christoph Hartmann, president of 2K. “The benefit of our strategic approach to this year’s roster of delivering fewer, bigger titles – featuring games like Mafia® II, NBA® 2K11 and New Carnival Games®– is that we can focus on delivering the most engaging and entertaining experiences for today’s broadening gaming audience. From core to casual, 2K will have something for every gamer this holiday season.”
In the past five years, 2K has become one of the gaming industry’s premier publishers, creating titles that are both critically and commercially successful. By developing a mantra that emphasizes quality over quantity, 2K has published a number of multi-million unit selling franchises in a short amount of time for a wide variety of platforms including BioShock®, BorderlandsTM, Carnival Games, Sid Meier’s Civilization®, NBA® 2K, NHL® 2K, Major League Baseball® 2K and more. This year’s E3 lineup personifies the very essence of the 2K DNA of creating prestigious and meaningful titles that continue to innovate in unique and exciting ways.
The 2K booth will be home to eagerly anticipated titles from 2K Games, 2K Sports and 2K Play. In addition, the 2K booth will be hosting photo-ops with six of Playboy magazine’s most popular Playmates appearances, further enhancing the partnership with Mafia II that features more than 50 of Playboy magazine’s vintage covers and Centerfolds as part of a unique in-game integration. Two Playmates will be present at the booth each day for the full three days as part of the Mafia II Photobooth Experience. Show goers can dress up in period clothing and pose with props and upload their photos to their favorite photo sharing and networking sites. Playboy.com’s 2008 Cyber Girl of the Year and Gamer Next Door Jo Garcia will also be available for autographs at 2K’s booth during select hours and dates. Furthermore, the 2K booth will debut the official Mafia II consumer demo for hands-on play for all E3 attendees, prior to its release later this summer. For more information on the Playmates and 2K’s booth activities, please visit:www.mafia2game.com/e3.
*Some titles available by appointment only
2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, WiiTM, Nintendo DSTM, iPhoneTM, iPod® touch and iPad. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.
The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. © 2010 NBA Properties, Inc. All rights reserved.
NHL and the NHL Shield are registered trademarks of the National Hockey League. All Rights Reserved.
NHLPA, National Hockey League Players’ Association and the NHLPA logo are trademarks of the NHLPA and are used under license.
Wii is a trademark of Nintendo.
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