2K Sports Announces NBA 2K7 Playable Demo Available Now on Xbox Live Marketplace

Shipping on September 25th on the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft and the PlayStation®2 computer entertainment system, NBA 2K7, the latest installment of the #1 rated 2K basketball series** , is now available as a playable Xbox 360 demo via Xbox Live® Marketplace. Gamers can download the free exclusive demo that delivers a four-minute exhibition game of NBA 2K7, allowing basketball fans to experience the most exciting NBA simulation title this year.

“2K Sports has always delivered the best basketball simulation on any console and NBA 2K7 raises the standard for all sports games,” said Erik Whiteford, vice president of marketing for 2K Sports. “With the NBA 2K7 demo now available on Marketplace, every Xbox 360 gamer will be able to play this demo and see for themselves why NBA 2K7 delivers the most complete and entertaining NBA video game experience anywhere.”

NBA 2K7, the latest installment of the #1 rated** NBA 2K series, features breathtaking next-generation graphics, tight controls and a revolutionary shooting game. Highlights include the Signature Style feature which involves the simulation of hundreds of NBA stars’ distinct moves, and Isolated Post-Play, which captures authentic post moves like drop steps, head fakes and fade aways. NBA 2K7 also introduces 24/7: NEXT, a brand new street story mode that gives gamers the opportunity to showcase their playground game.

NBA 2K7 is shipping for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft and for the PlayStation®2 computer entertainment system on September 25th.NBA 2K7 will also be available at the launch of the PlayStation®3 computer entertainment system title available this holiday season***.