Google has become the dominant search engine on the Internet.
It would be hard to imagine a web without Google. For that matter, it would now be hard to imagine a world without Google.
As frightening as that may seem to many people, it is none the less true.
For better or worse, Google has permeated into almost every aspect of our everyday life. Being Googled is now a common expression and an act carried out by millions of users around the world each day.
New Google products and services are coming on stream at a frightening pace, further increasing Google’s impact on our lives.
Despite this dominating presence, many people still don’t realize Google offers some excellent free marketing tools for marketers and webmasters. Marketing tools which can prove extremely valuable to any webmaster or marketer trying to promote their sites or products online. Useful tools that will make your promotions easier and much more profitable.
Don’t be fooled by the ‘free’ label, these marketing tools might be free but there are also valuable. One even wonders why Google would be giving away these tools and services for free? It probably makes good business sense in the long run, by providing these free tools Google is fostering a lot of company good-will and building up the Google brand name in the process. Good PR is good business.
Every marketer and webmaster should be taking advantage of Google’s good-will and snapping up these professionally run services and marketing tools. Here’s a quick run-down of the 10 most valuable free Google Internet marketing tools:
1. Google Analytics
Perhaps the premier marketing tool offered by Google.
It will prove helpful to both the marketer and the webmaster.
Google Analytics gives you a daily snapshot of your web site. Google Analytics analyzes your traffic, where it comes from and what it does once it enters your site. You can monitor up to three sites for free.
Google Analytics is extremely valuable in analyzing your marketing funnel, it tracks all the steps leading up to your sales or checkout page. Vital information for raising your conversion rate and ROI.
You may be placed on a waiting list for this highly in demand service from Google.
2. Google Sitemaps
Webmasters can use Google Sitemaps to almost instantly place newly created pages on their site into the Google Search Index.
This is an XML file that is uploaded to Google as new pages are added on your site. Needless to say this can be a valuable service for any webmaster or marketer who wants to get their information on the web quickly.
3. Google Alerts
Be notified when someone or another site lists your site or mentions your name. Great way to keep track of all your online activities. Great way to monitor all your online business interests and products.
4. Google Froogle
Froogle is Google’s price directory! It simply lists all the cheapest prices for different products on the web.
For marketers and webmasters who are promoting products, it should be studied and analyzed. Optimizing your site’s content for Froogle may prove to be very beneficial.
Follow Froogle or Google directions exactly on how to list or display products on your site. Froogle will spider your site and display your prices and products to thousands of targeted customers. That, as they say, is priceless.
5. Google Checkout
Not exactly free but for those marketers who use AdWords – for every $1 spent on AdWords you can process $10 for free.
You can also place the shopping cart logo on your AdWords ad and take advantage of the prestige and trust the Google brand name has built up.
Over time marketers may find this tool to be very effective and valuable.